Grow

Performance marketing that pays for itself

We run Google Ads, Meta Ads, LinkedIn and programmatic campaigns for UK businesses that want measurable returns, not just impressions and clicks. We take full ownership of your paid media, from audience research and campaign build to weekly optimisation and monthly reporting. Whether you spend £1,000 or £50,000 a month, every pound has a job to do.

The challenge

Most small and medium-sized businesses have tried paid advertising and been disappointed. Campaigns get set up once and left to run. Agencies report on clicks and impressions instead of leads and revenue. Nobody connects the ads to the website and the analytics. Budget leaks into broad audiences that will never buy. The result: thousands spent and little to show for it.

Our approach

We start with your commercial goals (cost per lead, return on ad spend, pipeline value) and work backwards to build campaigns that answer to those numbers. We connect your ads to GA4, your CRM and your sales pipeline, so you always know what's working and what isn't. Then we keep improving it, week after week. No fluff, no excuses, just accountable results.

Abstract AVRIX Digital graphic with the Performance Marketing icon

What's included

01

Strategy & channel mix

The right blend of search, social and display for your audience, sector and targets.

02

Campaign build

Account structure, keyword and audience research, ad copy, creative briefs and landing page recommendations.

03

Conversion tracking

GA4, Google Tag Manager and platform pixels set up so every lead and sale is counted properly.

04

Weekly optimisation

Bids, budgets, search terms, audiences and creative tested and refined every week.

05

CRM & offline conversions

Feed qualified leads and closed deals back to the ad platforms so they optimise for revenue.

06

Monthly reporting

Plain-English reports plus an optional live Looker Studio dashboard.

Outcomes

01

Lower cost per lead

Budget moves away from audiences and keywords that never convert.

02

Spend you can justify

See exactly which campaigns create pipeline and revenue.

03

No wasted months

Clear tests, clear decisions and a clear next step every month.

Platforms & tools

Google AdsPerformance MaxGoogle ShoppingYouTube AdsMeta AdsLinkedIn AdsMicrosoft AdvertisingGA4Google Tag ManagerLooker Studio

Process

  1. 01

    Audit & goals

    We review your accounts, tracking and numbers, and agree target cost per lead or ROAS.

  2. 02

    Fix tracking & build

    Tracking corrected first, then campaigns rebuilt or launched.

  3. 03

    Optimise weekly

    Bids, budgets, keywords, audiences and creative refined every week.

  4. 04

    Report & scale

    Monthly review of what worked, what didn't, and where to scale.

FAQs

Which advertising platforms do you manage?

Google Ads (Search, Shopping, Performance Max, Display and YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, Microsoft Advertising and programmatic display. We recommend the right mix for your audience, industry and goals.

Do you charge a percentage of ad spend?

No. We charge a flat monthly management fee based on the scope of work. Your budget goes to the platforms, not to us, so we're always motivated to improve efficiency rather than push up spend.

How quickly will I see results?

For Google Search you'll usually see initial data within two weeks. Meaningful optimisation typically takes four to eight weeks as data builds up. Meta and LinkedIn campaigns usually settle within 30 to 60 days.

Do I own my ad accounts?

Always. Accounts are created in your name and stay yours. We work with manager access, so if you ever stop working with us you keep everything: account history, audiences and conversion data.

What reporting will I get?

A monthly plain-English report covering spend, clicks, leads, cost per lead, ROAS and attributed revenue, with commentary on what worked, what didn't and what's next. Live Looker Studio dashboards are available on request.

Related services

05

AI Automation

Automate follow-ups, reports, invoicing and data entry, plus AI chatbots trained on your business.

Explore

Ready to make it count?

Book a free 30-minute call. We'll listen, ask the right questions and come back with a clear recommendation. No jargon, no pressure.