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GA4 set up properly, so you know what's working

Google Analytics 4 is the analytics platform every business now relies on, but many have it installed in a hurry, missing key events or producing data nobody understands. We set GA4 up properly from day one, or fix what's broken, so you have reliable data you can act on.

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The challenge

When Universal Analytics was switched off, most businesses rushed GA4 in without proper configuration. The result records sessions and page views but misses the events that matter: enquiries, calls, purchases, bookings. Without them your marketing can't prove what's working, ad platforms can't optimise properly, and decisions get made on gut feel.

Our approach

Our audit pinpoints every gap in your tracking. We then rebuild your configuration properly: key events, conversions, consent mode and connections to your ad platforms and CRM. You end up with a clean, complete data set and a Looker Studio dashboard that shows business performance in plain English, in real time.

What's included

GA4 audit

A full review of your property, data streams, events, conversions and consent setup.

Google Tag Manager

A clean, documented GTM container that manages every tag in one place.

Key event tracking

Form submissions, calls, email clicks, bookings, downloads, scroll and video.

E-commerce tracking

Full funnel from product view to purchase on Shopify, WooCommerce, Magento and more.

Consent Mode v2

Tracking that respects cookie choices and keeps you compliant.

Looker Studio dashboards

Live dashboards built around your KPIs, readable without a data degree.

Outcomes

Data you can trust

Every important action tracked once, correctly.

Smarter ad spend

Clean conversions make Google and Meta bidding far more effective.

Faster decisions

One dashboard instead of five tabs and a spreadsheet.

Platforms & tools

GA4Google Tag ManagerLooker StudioBigQueryConsent Mode v2ShopifyWooCommerceGoogle AdsMeta Pixel & CAPI

Process

01
Audit
We find every gap in your current tracking and agree what should be measured.
02
Measurement plan
A clear list of events, conversions and dimensions mapped to your goals.
03
Implement & test
GTM and GA4 configured, tested on real devices and documented.
04
Dashboard & handover
Looker Studio dashboard, documentation and a walkthrough for your team.

FAQs

My GA4 is already set up. Do I still need help?

Possibly. Many GA4 setups we review are missing important events or count conversions twice. A free 30-minute audit call is the quickest way to find out whether your current setup is giving you the full picture.

What is Google Tag Manager and do I need it?

Google Tag Manager (GTM) is a free tool that manages all your tracking codes in one place, without editing your website code for every change. We recommend it for every GA4 setup because it makes tracking more flexible, reliable and easier to maintain.

Can you set up GA4 for my Shopify or WooCommerce store?

Yes. E-commerce tracking is a specialism. We implement the full purchase funnel (product views, add to basket, checkout steps and purchases) on Shopify, WooCommerce, Magento and most other platforms.

What is Looker Studio and can you build me a dashboard?

Looker Studio (formerly Google Data Studio) is Google's free dashboard tool. It connects to GA4, Google Ads and other sources. We build dashboards around the metrics that matter to you, updated automatically and easy for your whole team to read.

How long does a GA4 setup take?

A standard setup with GTM, core event tracking and a Looker Studio dashboard usually takes 5 to 10 working days. Complex e-commerce or custom-event projects take 2 to 3 weeks. You'll get a timeline up front and full documentation at the end.